FUNDRAISING TIPS
Social Media
Utilizing social media is an easy and effective way to fundraise. Share your story and fundraising page link via Facebook, Instagram, Twitter and LinkedIn, and don’t forget to use #31Days4CHOP.
Create a Facebook Fundraiser
On average, a participant raises 3 times more when creating a Facebook fundraiser!
Create Instagram Stories
Download or screenshot any of the below templates to share via your story. Use our stickers – search “31 Day Challenge” in the gifs tab of your story. Link your fundraising page to your story.
QR codes
Create a QR code linked to your fundraising page.
Follow + Tag
Use hashtags to CHOP’s official social media accounts in your posts:
Facebook – CHOP
Instagram – @childrensphila
X (formerly Twitter) – @childrensphila
LinkedIn – CHOP
Templates / Samples
Social Media Posts, Texts and Emails
Whether asking for donations, recruiting potential members to your team, or thanking your supporters, we have some sample communications within the 3 sections below to help get you started.
Donations
Social Media Posts
Texts
Together we can create healthier futures for kids at CHOP! Please support me by donating today as I take on the 31-Day Challenge.
CHOP is close to making life-changing discoveries for kids at CHOP. Support me and help speed up these breakthroughs.
I am taking on the 31-Day Challenge this May to help brighten futures for kids at CHOP. Please donate and help me reach my fundraising goal!
Emails
Subject: Together, we can create healthier futures for kids at CHOP!
Hi friend,
The time for breakthroughs is now. Children’s Hospital of Philadelphia (CHOP) is on the cusp of curative therapies that will transform the lives of children in Philadelphia and across the world. I am raising money because I want to fuel breakthrough research and care for [kids like me/name of patient]. I am participating in the 31-Day Challenge to support CHOP and I want to personally invite you to support me as I work toward my fundraising goal of [goal amount].
Subject: Help Me Reach My Goal
Hi friend,
In case you missed it, I wanted to send you a quick note to let you know that I’m joining CHOP’s 31-Day Challenge this May to support kids like [me/patient name] at Children’s Hospital of Philadelphia. This cause is very important and special to me. I hope you will consider supporting me in my efforts. Click [here] to donate now.
Recruitment
Social Media Posts
Texts
I’m joining the 31-Day Challenge this May to support breakthrough research and care at CHOP, and I want you to join my team!
I need your help! Join my 31-Day Challenge team and together we can change the lives of kids at CHOP!
Emails
Subject: Join My Team
Hi friend,
I am excited to share that I am taking on the 31-Day Challenge in support of Children’s Hospital of Philadelphia (CHOP) this May. I wanted to ask you personally to consider joining my team to support the life-changing research and discoveries that are impacting children living in Philadelphia and around the globe. Click [here] to register.
Subject: Register for [Team Name]
Hi friend,
I need your help! We are looking for more people to join our team for CHOP’s 31-Day Challenge and I immediately thought of you. Sign up today and together we can create healthier futures for the kids. Click [here] to register.
Thank You
Social Media Posts
Texts
Thanks so much for supporting my 31-Day Challenge journey! You are making a positive impact on the kids at CHOP.
Thank you for joining my team for the 31-Day Challenge! You’re helping researchers get one step closer to a cure for kids at CHOP!
Emails
Subject: Thank You for Supporting Me!
Dear friend,
Thank you so much for supporting me with your generous donation to Children’s Hospital of Philadelphia! I greatly appreciate your gift. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation.
Subject: Thanks so much!
Dear friend,
Thank you for your generous support of my 31-Day Challenge. As you know, this is a mission very close to my heart, so your support truly means the world. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation. Thank you, thank you, thank you!
Logos
The 31 Day Challenge logo is available for use by participating teams seeking to bolster their fundraising efforts. Logos may be used on team T-shirts, social media posts and print materials. If you have any questions, please contact fritzn1@chop.edu BEFORE USE.
NOTE: The 31 Day Challenge logo should always be used as shown. Do not modify the color, logo, font, symbol or text lock-up.
Incentives for You
Earn some cool incentives as you heat up your fundraising in the 31-Day Challenge.
I RUN FOR…
Show your motivation for getting active! You can print and fill in this sign to show the world who or what you run for this May. Make sure you use #31Days4CHOP when you share on social media.